Turismo In Summit 2026 brought together more than 2,000 tourism professionals in Lima on October 1, with artificial intelligence, digital marketing, data and new technologies taking center stage.
Held at the Lima Convention Center, the event ran from 9:30 a.m. to 6:00 p.m., bringing together tourism businesses, entrepreneurs and professionals interested in new tools and trends for the sector. The event was organized by PROMPERÚ and also included the participation of Rogers Valencia, Peru’s Minister of Foreign Trade and Tourism, who highlighted the role of technology, artificial intelligence and data in the future of tourism in the country.
The summit was organized around two main areas. One hosted the talks and presentations throughout the day, while the other featured the Travel Tech Expo, where more than 40 exhibitors presented technology solutions and services for tourism businesses. Attendees could move between the presentations and the exhibition area during the event.
The program opened with “Design Your TikTok Strategy for Business”, presented by Janeth Cochachin, project manager of #EmprendeEnTikTok Perú. The presentation looked at how tourism businesses can use TikTok as part of their digital strategy and reach potential travelers through content.
Artificial intelligence and new content tools were also among the main topics. One of the sessions, “Smart Tourism: More Bookings with AI and Better Content with Ray-Ban Meta”, by Alejandro Leyes, explored new ways technology can be used to support bookings and content creation.
Other presentations focused on innovation opportunities for adventure and nature tourism and the use of data to understand tourism supply and demand. The program also included sessions on digital marketing, artificial intelligence and technology for tourism businesses, with speakers such as Cristina Panizo, Waldin Durán, Rocio Guzman and Claudio Castillo, among other Peruvian specialists.
Alongside the presentations, the Travel Tech Expo gave attendees the opportunity to discover different digital tools and services designed for the tourism industry. The event also provided a space for tourism professionals to connect with technology providers and learn more about solutions that could be applied to their businesses.
Peruvian Sunrise also attended Turismo In Summit 2026, joining tourism professionals and businesses interested in learning more about the latest developments in technology and digital tools for the industry.
Turismo In Summit 2026 was the second edition of the event, which is part of PROMPERÚ's Turismo In initiative, focused on providing tourism businesses with information, training, technical support and access to new tools for the sector.
